Posten (the Norwegian postal service) is sending a message of inclusivity this holiday season with a bold new Christmas campaign showcasing Santa as you’ve never seen him before.
Shattering established tropes, the campaign marks the 50th anniversary of the decriminalization of homosexuality in Norway, as well as Posten’s commitment to a diverse workplace.
‘When Harry Met Santa’ brings the joy of love to viewers by way of a chance fireplace encounter that sparks an enduring relationship between Harry and Father Christmas, who are doomed to meet just once a year.
The tale has a happy ending, with Posten stepping into Santa’s shoes to pick up present delivery duties, freeing both men to finally share a kiss.
Posten has made a Christmas tradition of upending entrenched seasonal cliches and stereotypes by upending expectations, commencing with a memorable twist on The Christmas Gospel in 2019 and a glimpse of Father Christmas’s darker and more vulnerable side in ‘Angry White Santa.’
Monica Solberg, marketing director at Posten, said: “It is so nice to see that we have created a new tradition at Posten, looking into Christmas institutions and folklore from different perspectives, with a grand Christmas ad every year. And what better way to follow up last year’s angry Santa than with pure love this year?
“Diversity is important for Posten, and truly a matter of the heart. Posten is a diverse workplace with great variation in terms of age, gender, religion, sexual orientation and ethnicity. Everyone should feel welcome, seen, heard and included. This year’s Christmas ad embraces this.”
The campaign was developed by creative agency POL and produced by B-Reel Films.
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